Continuing the discussion from [40% price increase from 1st July for Protect Basic Plan is a complete rip-off](https://community.ring.com/t/40-price-increase-from-1st-july-for-protect-basic-plan-is-a-complete-rip-off/136649): @SolarEclipse "Saying it's a 30-40% increase makes it sound so large"...... That's because it is large. I'm surprised your not spouting some nonsense about it only being 3p per day. You don't understand it's not the monetary value people are objecting to, but the proportional percentage increase. When the increase was announced it didn't say it was due to the current living cost crisis, it was because they were adding new features that 99% of people neither want or would use.[quote="ownstu, post:1, topic:136649, full:true"] I've just received an email from Ring informing me that their Protect Basic price per device is increasing from £24.99 per year to £34.99 per year from the 1st July 2022, a 40% increase in the annual price! This is a complete rip-off. Ring try to justify it by saying they're a adding "new features" but the new features are unwanted and pathetic. I have cancelled my subscription at next renewal as I will not pay this extortionate increase. [/quote]